In the United States, the third Saturday in October is reserved for a holiday that might not be as widely recognized as Valentine’s Day, but it carries a message just as sweet and significant. This holiday is known as “Sweetest Day,” a day dedicated to spreading love, affection, and kindness to friends, family, and loved ones. Although it originated as a purely regional holiday, Sweetest Day has grown in popularity and is now celebrated by people across the nation.
In Year 2023, Sweetest Day is on 21 Oct, Saturday Type:Observance, 13 states
Origin of Sweetest Day
The origins of Sweetest Day can be traced back to the early 20th century. The holiday was created by a group of candy company employees in Cleveland, Ohio. In 1921, Herbert Birch Kingston, a philanthropist and employee of the candy company, decided to distribute candy and small gifts to orphans, the elderly, and the underprivileged as a gesture of kindness. His efforts were supported by colleagues and friends, who shared the sentiment that even the smallest acts of kindness could make a significant difference in someone’s life.
Initially, Sweetest Day was a very regional holiday, mostly celebrated in the Great Lakes region and primarily among the candy and confectionery industry. However, over time, it spread beyond the borders of Ohio and became more widespread, becoming a day to express love and kindness to anyone, not just the less fortunate.
Celebrating Acts of Kindness and Love
Sweetest Day isn’t just about exchanging gifts; it’s about showing love and appreciation in various forms. Here are some common ways people celebrate Sweetest Day:
- Gifting: People often exchange small gifts, such as candies, chocolates, flowers, or cards, to express their love and appreciation for one another.
- Acts of Kindness: Instead of material gifts, some individuals choose to perform acts of kindness on Sweetest Day. This can include volunteering, helping a friend in need, or simply being a listening ear.
- Quality Time: Spending quality time with loved ones is a timeless way to celebrate Sweetest Day. A dinner date, a picnic, or simply a heartfelt conversation can go a long way.
- Surprise Gestures: Sweetest Day is an ideal opportunity for surprise gestures of love and affection. Planning a surprise party, writing a heartfelt letter, or taking a spontaneous weekend trip are all ways to make the day special.
- Expressing Gratitude: Many use Sweetest Day as a chance to express gratitude to those who have made a difference in their lives, whether it’s a mentor, a parent, or a dear friend.
A Day of Inclusivity
One of the most endearing aspects of Sweetest Day is its inclusivity. Unlike some holidays, it isn’t solely centered on romantic love. It is a day that acknowledges all forms of love and affection, whether it’s the love between friends, family members, or romantic partners. This makes Sweetest Day a day for anyone and everyone to celebrate.
Critics and Commercialization
Sweetest Day, like Valentine’s Day, has not been without its critics. Some argue that it has been overly commercialized, with businesses promoting it as another opportunity to boost sales. However, many who celebrate the day do so with a genuine intention of spreading love and kindness, rather than focusing on the materialistic aspects.
Sweetest Day is a reminder that love and kindness are worth celebrating, and that sweet gestures of affection can make a profound impact on people’s lives. Whether you choose to exchange gifts, perform acts of kindness, or simply spend quality time with loved ones, the essence of this day is about cherishing and sharing the love that binds us all. So, this Sweetest Day, consider reaching out to someone you care about and sharing a sweet moment to brighten their day.
